Founder of Morgan James Publishing
David L. Hancock, Morgan James founder, was named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as “the business world’s own Oscars” by the New York Post, The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace.
David was selected for Fast Company Magazine’s Fast 50 for 2006 for his leading creative thinking, significant accomplishments and stands to have a significant impact on the next 10 years. He has revolutionized book publishing from the author’s standpoint. His Entrepreneurial Publishing model enriches authors as well as his company.
Actively working with his authors to help them not only maximize revenue from their book royalties, David also builds new business and increases their revenue substantially through follow-on sales to their readers.
One of David’s core values is having strong and mutually beneficial relationships. “We’ve spent years developing many of the key business relationships that allows us to get our books in bookstores and the widespread web coverage we’ve been able to achieve. We intend to stay constant in our pursuit of positive relationships with people in all facets of our business, and we see that as a strategic advantage.”
David will be teaching us Guerrilla Marketing for Writers.
As an author, you are an entrepreneur. Every book you write is a separate enterprise with its own fate and its own reckoning that balances income against expenditures. For guerrillas, the only business criterion that counts is profits.
Marketing is anything done to sell a product or service and maintain relationships with the people who make the business possible. Fortune 500 companies spend millions to market their products.
But like most entrepreneurs, authors don’t have millions to spend. They have to be guerrilla marketers. They have to use unconventional weapons and tactics that substitute time, energy and imagination for money.